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5 Ad Metrics to Watch

Welcome!

A note before you scroll: 

It's time for words that work as hard as you do.

You'll find copy packages of what most service providers, coaches and digital product creators request from us for their business needs and launches/promotions.

If they don't totally match your needs, you can scroll to the bottom of the page to request pricing for a custom bundle, made just for you!

You can also add on our marketing services too (hint, hint: ads pair well with all your new copy)

Strategic copywriting for creative CEOs ready to craft compelling copy with confidence and make more money doing what they love.

Wondering how you can achieve more leads and sales with your words? I thought you'd never ask...

From $7K in Sales to $111K in Sales in the first 30 days after we adjusted a Coach's messaging for their signature offer.

$111K

An added $36K for an E-commerce Beauty & Self-Care Brand. Between ads and emails we helped this brand hit their very first 4-figure days and their first $10K month ever!

$36K

Sales Conversion Rate from a Webinar for an Online Educator

6.09%

You're downright awesome at what you do. You know it, your favorite people know it, and your past clients know it, too. But how do you convince someone you've never met that you're exactly what they need? It all comes down to words - and choosing the right ones is what we do best.

Check out some of our client results: 

No more crossing your fingers and hoping for the best.

We use both art and science to create conversion-driven copy that connects with your audience and sounds as relatable as you are.

No fluffy copy allowed.

Just creativity, strategy, and psychology blended together to make you stand out.

  • A comprehensive business questionnaire to collect details about your business and goals before we connect, so we can customize our questions and optimize our time.
  • 2-hour project launch call to dig deeper into your brand voice & dig deeper into your audience and offer.
  • Copy for 1 sales page, checkout page and thank you page.
  • 1 Round of feedback to make any small changes you need to end with words that feel 100% like you (2-hour feedback limit)

$2,800

Sell Your Heart Out!

Sales page COPY

  • A comprehensive business questionnaire to collect details about your business and personality before we connect.
  • 5 pages of website copy
  • 1 Round of feedback to make any small changes you need to end with words that feel 100% like you (2-hour feedback limit)
  • Bonus: 1 contact page

$4,000

Showcase Your Genius

Website copy

  • A comprehensive business questionnaire to collect details about your business and lead magnet.
  • Copy for your landing page, tripwire page and thank you page
  • Copy for 1 confirmation email & 2 follow up emails
  • 1 Round of feedback to make any small changes you need to end with words that feel 100% like you (1-hour feedback limit)

 $1,000

Grow Your List

Lead Funnel Copy

Website Copy

  • A comprehensive business questionnaire to collect details about your business and offer before we connect.
  • 5 emails to connect with your audience & sell the offer you're wanting to showcase as your CTA.
  • A Google doc where you literally copy and paste the words into your email service provider 
  • 1 Round of feedback to make any small changes you need to end with words that feel 100% like you (2-hour feedback limit)

$1,225

Set of 5 Emails

Email Copy

You may have scroll- stopping images. You may even have curiosity inducing headlines. 
But we all know that it’s the copy that does the selling.

As a copywriter for 6, 7 & 8-figure ad agencies, ads are my jam! Over the past 7 years, I've written ads for thousands of clients, helping them generate millions of dollars.

It's a delicate balance of being persuasive so that you get your ideal clients to clickety-click while also following the ever-changing Facebook guidelines. Writing ads almost daily allows me to see what's really working and what to stay away from.

Want to get your ads in front of the right people? Let me write your ads for you!
  • 3 versions of ad copy for your offer
  • 3 headlines for your ads
  • 1 Round of feedback to make any small changes you need to end with words that feel 100% like you (1-hour feedback limit)

$497

Facebook & Instagram Ad Copy

Ad copy

Ads & Emails

Feel free to contact us directly for a custom package and pricing. We're happy to tailor our packages to your agency's unique needs! Our email is hello@vanessashepherd.com
Not sure if these options will suit your needs?

$1,750 / Month

LIMITED SPOTS ARE AVAILABLE FOR RETAINER!

If you’re a multi-six or seven-figure business owner who’s ready for EVERY word of copy you publish out in the world to
connect genuinely - convert quickly and compound toward the big business moves you’re making day in and day out…

At this level, results are REQUIRED from your emails, sales pages, launch copy, and more.
So it’s probably time to let me handle that for you instead of you (when you have time) or your VA.

…Turns out you don’t have to write everything on your own for it to “have your energy.”


This package was designed for the CEO in business who needs her copy to do some big work for her. You’re working on a BIG-PICTURE-SCALING LEVEL. Which means you’re either…

  • planning to launch multiple times a year (one, or multiple offers)
  • ready to refresh your website copy
  • know you need to revisit your existing email sequences
  • focused on optimizing for conversions and CTRs and opens
  • sending ongoing emails to your list to nurture and sell
  • … or ALL OF THE ABOVE.

You can stop planning one sales page and email sequence at a time, and instead get month after month written-for-conversions copy that fits your business trajectory and helps you gain momentum toward your goals…

… without having to wait until your favorite copywriter is available.

Compelling Copy on Retainer

These powerhouse brands tapped into their growth potential. Will you? 

Kristina Pierce, Pierce Media

Vanessa & her team are amazing, their knowledge and expertise is way beyond anyone I've ever worked with. They stay on top of constant changes in digital marketing, Facebook ads & more. Vanessa is a pleasure to work with, always willing to help and an amazing person!

Cristina Roman, Pique Coaching

My coaching business has just had it's biggest month ever! I didn't expect to have a great year with the pandemic & all, but it's turning out to be my best year yet! Thank you for all your help with my funnel & my Facebook ads.

Emma N.

I'm SO happy with seeing the results roll in, and the funnel feedback has been so helpful!

Carole Thompson

Vanessa is a superstar. Her Better Blogging Blueprint has helped me to grow my blog! I appreciate so much that she's made it easy to understand and implement.

Launches Supported

360+

Clients & Students Supported

3250+

Client Revenue Generated

$304.5M

Advertising Spend Managed

$105.8M

After helping 3250+ clients to grow their email list and create a sustainable way to bring in leads and sales on repeat , I know it takes more than just a few ads and a weak offer to get to the revenue levels you really want. That’s why I’m helping you to not just grow your list, but to leverage it fully. Because I want you to kick overwhelm to the curb and finally have time to enjoy your life. 

Expect me to help you refine your messaging, optimize your offer suite and customer journey, and make the complicated marketing stuff feel simple.

It’s about time you stopped running on the hamster wheel of business. Let me show you how!

Award-winning marketer and copywriter helping solopreneurs and digital marketing agencies grow and scale (without the burnout).

Hey, I'm Vanessa!

Meet your marketing magic-maker 

I’m committed to helping online entrepreneurs get clear on how to market themselves in a way that’s sustainable and scalable.

xo, Vanessa