5 Ad Metrics to Watch


The second part of the SMART Goals method is to measure your progress for the goals you’ve set. After all, you won’t know if you’re making progress or gaining on your goal without a way to measure it. When progress is measurable, you can track how far you’ve come, keep focused, and stay motivated by […]

How Are You Going To Measure Progress?

Goal Setting

Knowing how to set goals you can measure helps you achieve them

Specificity is crucial as it relates to mapping out the goals you set for yourself. Overly generalized goals will produce a lack of direction and the ability to focus on what’s important. Goals that are too vague will end up setting you up for failure. For example, let’s say you want to drink more water […]

How To Make Your Goals Specific

Goal Setting

Make goals specific using the 5Ws: Who? What? When? Where? Why?

A deadline is an important motivator in goal setting, that’s why the T, in SMART Goals, refers to the term time-bound. Time-bound means the time you allocate for you to complete your goal. Setting a deadline for your goal helps you stay on track An obvious start and end date for your goals are a […]

Have a Deadline for Your Goal

Goal Setting

Did you remember to set a deadline for your goals?

There’s Power to Reviewing Them Regularly Studies show that putting your SMART goals into writing and reviewing them regularly will increase your chances of success. In fact, some studies show that you are as much as 42% more likely to follow through with your goals if you write them down. Write down your goals to […]

Goals Written Down Increases Success

Goal Setting

Reviewing goals regularly will help you achieve them faster.

Why It’s Important To Track Your Goals Tracking your progress while you work towards your goal will ensure a higher probability of success. The more often you monitor your success, the probability of success rises. Further, when you physically track your success, on paper, digitally, or publicly, your chances of success rise even more. Monitoring […]

Tracking Progress To Reach Your Goals

Goal Setting

Measure your goal progress to make sure they become reality.

You’ve probably heard the term SMART goals at school, work, or even online. But you may not know what the heck it stands for, and that’s ok! We’re going to break it down right now — keep reading! We can define goals as objects of a person’s ambition or an aim at the desired result. […]

Set SMART Goals to Grow Your Business

Goal Setting

Achieve business goals faster using the SMART goals method.

After helping 3250+ clients to grow their email list and create a sustainable way to bring in leads and sales on repeat , I know it takes more than just a few ads and a weak offer to get to the revenue levels you really want. That’s why I’m helping you to not just grow your list, but to leverage it fully. Because I want you to kick overwhelm to the curb and finally have time to enjoy your life. 

Expect me to help you refine your messaging, optimize your offer suite and customer journey, and make the complicated marketing stuff feel simple.

It’s about time you stopped running on the hamster wheel of business. Let me show you how!

Award-winning marketer and copywriter helping solopreneurs and digital marketing agencies grow and scale (without the burnout).

Hey, I'm Vanessa!

Meet your marketing magic-maker 

I’m committed to helping online entrepreneurs get clear on how to market themselves in a way that’s sustainable and scalable.

xo, Vanessa